It
is without a doubt that Filipinos love to go on road trips. Some of the more
popular destinations include the cool escapes of Baguio and Tagaytay, or
food-laden stops such as Pampanga and Binondo. Wherever it may be, north or
south, one thing is certain, road trips are made more fun and enjoyable when
it’s with friends or family.
This
is one of the things that Shell recently discovered in the Shell Driving
Experiment, a groundbreaking worldwide study that used cutting-edge emotional
intelligence technology, ChatBots, mobile apps, and weather and traffic
information to uncover drivers’ food and drink preferences and driving
performance during everyday rides. In an aim to learn about the different
factors that affect driving performance, Shell worked with experts from
Goldsmiths, University of London, to monitor the data points from over 2,000
participants across 11 countries in order to measure the driver performance
score of each country.
The
results of the study were revealed during the ‘What Drives You’ launch event on
February 27, which featured interactive installations and a panel of
specialists discussing the research findings. The panelists included Cleary
Ahern, a Doctoral Researcher from Goldsmiths, University of London. Ahern was
then joined by other panelists composed of subject matter experts including
motoring enthusiast and actor Jericho Rosales, champion racer Michele Bumagarner,
and health and diet guru Nadine Tengco.
Traveling with family
In
the Philippines, more than 300 participants logged nearly two thousand journeys
across three key areas – Metro Manila, Cebu, and Davao – to help uncover the
driving performance of Filipino drivers.
The
experiment revealed that family is central to the drivers who participated in
the study. Those who specifically drop their kids off at school have smoother
drives (less incidents of harsh acceleration and harsh braking) due to an
improved driving performance than those who don’t. This result is consistent
across both person-level and time-sensitive correlational analysis models.
Simply put, it reaffirms the Filipino trait of being family-oriented which for
generations, have not changed – even today.
The other factors that come into
play
The
Shell Driving Experiment also busted the myth that driving performance is dictated
by gender. The biggest indicator of how well a person performs behind the wheel
is, in fact, their personality type – which was revealed as the two personality
archetypes of the Modern Man and the Gamma Woman.
The
results also confirmed that stress is a constant emotion felt by Filipinos on
the road. Destination is also another factor, with findings showing that
drivers who are on their way to work are more stressed than those who are on
the road for other purposes.
Even
the food we eat plays a role in the driving performance of Filipinos.
Participants of the study who reported feeling hungry during their journey had
lower driver performance scores.
Giving importance to every ride
“The
Shell Driving Experiment is part of Shell’s efforts to understand the changing
needs of our customers,” shares Anthony Lawrence Yam, Vice President for Retail
at PIlipinas Shell. “This helps us create better products and services, such as
developing new fuels like Shell V-Power with DYNAFLEX Technology and the
expansion of our non-fuel offers at Shell Select, which are relevant in
improving the driving experience of Filipinos. At the end of the day, our goal
is making life’s journeys better for every Filipino on the road.”
By providing quality fuel products and
services to motorists around the world, Shell gained its foothold as a global
leader in power and energy. It pioneers next generation technology in
developing new sources for a reliable energy mix, producing smarter products as
well as promoting smarter use. Shell strives to build smarter infrastructure
and provide energy efficient engineering solutions that promote clean and
efficient transport and sustainable mobility.
Through
finding out and understanding how Filipinos feel and what really matters most
for Filipinos, Shell continues its mission to enable families to go well on the
road, wherever they want to go.
Source: Shell Phil
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